Event guide
Why this event is on the calendar
Digiday's Programmatic Marketing Summit was scheduled for May 6–8, 2026 in Rancho Mirage, California. It is part of Digiday's specialist summit portfolio, built around the operational decisions behind programmatic buying and selling rather than a general advertising trade show.
A historical attendee would have used the setting to compare views on media quality, identity, measurement, data and AI with agency, publisher, brand and technology peers. Digiday's series page is preserved as the relevant archive; the directory does not infer a future May edition or reuse the 2026 agenda as a promise.
Who gets value from it
Agency trading and investment teams, brand media leaders, publishers, ad-tech and data companies, measurement specialists and programmatic operations executives.
How the day tends to work
This summit format is usually meeting-intensive: programmed discussions set context, while structured conversations, meals and informal time create room to pressure-test operating assumptions with peers. It rewards arriving with specific questions about buying, measurement or supply-path decisions.
Prior-edition evidence
What past editions show
Plan with primary sources
Official links and follow-up
Organizer sources
Official social
Researched from organizer-owned sources. Programs and logistics can change, so confirm registration and venue details before booking travel.
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