Event guide
Why this event is on the calendar
Digiday's Media Buying Summit takes place October 26–28, 2026 at VEA Newport Beach in California. The organizer describes it as a working event for navigating media buying and marketing through keynotes, fireside discussions, panels and its agency-only Town Halls.
The practical value is built into the pass structure: attendees receive three days of programming, a meeting scheduler, networking meals and receptions, plus either three or five ten-minute one-to-one meetings depending on pass type. Town Halls are explicitly agency-only and run under conditions intended to support candid discussion.
Who gets value from it
Agency media buyers and planners, brand media leads, publishers, ad-tech and measurement leaders, and executives responsible for media investment decisions.
How the day tends to work
This is designed around high-density conversation and meetings, not passive audience seating. Plan to use the scheduler before arrival, reserve time for the one-to-ones, and expect the agenda to mix strategy with hard operational topics such as measurement, data, AI and agency-client pressure.
Prior-edition evidence
What past editions show
Plan with primary sources
Official links and follow-up
Organizer sources
Researched from organizer-owned sources. Programs and logistics can change, so confirm registration and venue details before booking travel.
Keep exploring