Event guide
Why this event is on the calendar
MediaPost lists its Data & Programmatic Insider Summit for August 16–19, 2026 in Olympic Valley, immediately after its Retail summit. It is designed around the operating questions of data-driven media: programmatic execution, retail media, measurement, clean rooms, contextual approaches and AI-informed marketing.
The organizer's published 2024 agenda makes the attendee journey tangible: keynote interviews, case studies, small roundtables, VIP 1:1 meetings and afternoon activities were built into the multi-day program. Those sessions are historical evidence only; MediaPost had not published a 2026 agenda when this research was compiled.
Who gets value from it
Programmatic, data, ad-operations, retail-media, measurement and media-strategy leaders at brands, agencies, publishers and technology partners.
How the day tends to work
This is an immersive resort summit where the practical value comes from repeated conversations with peers, not just stage content. A past program included networking meals, cocktail events and activities alongside formal sessions, so it suits people willing to stay for the full gathering.
Prior-edition evidence
What past editions show
Plan with primary sources
Official links and follow-up
Organizer sources
Researched from organizer-owned sources. Programs and logistics can change, so confirm registration and venue details before booking travel.
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