Event guide
Why this event is on the calendar
Google Marketing Live was held on May 20, 2026 as Google's annual advertiser and marketing-platform briefing. It is the primary first-party venue for product updates affecting Google Ads, measurement, creative workflows and campaign operations, with the program distributed through a live broadcast and subsequent materials.
The archived edition is most useful as a source of record for what Google announced to marketers that year. It should be read alongside product documentation and release notes, because a keynote describes direction while platform availability and eligibility can vary by market or account.
Who gets value from it
Performance marketers, media buyers, analysts, agencies, retail and commerce teams, creative strategists and marketing-technology partners working with Google Ads.
How the day tends to work
For most people this is a concentrated announcement and education day rather than a convention. The practical workflow is to watch the keynote, identify the changes relevant to your account structure or measurement plan, then validate each item in Google Ads documentation before acting.
Prior-edition evidence
What past editions show
Plan with primary sources
Official links and follow-up
Organizer sources
Official social
Researched from organizer-owned sources. Programs and logistics can change, so confirm registration and venue details before booking travel.
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