Robot.com · California directory

Hospitality & foodservice events for California operators, 2026–2027

The working directory for multi-unit QSR operators, hotel GMs, foodservice tech buyers, and hospitality investors in California. Updated weekly. Verified .

Top pick

California Restaurant Show 2026 (Western Foodservice & Hospitality Expo)

Anaheim Convention Center · $80–$500 · 8,000+ attendees
Top pick

Winter FancyFaire 2027 (Winter Fancy Food Show)

Moscone Center · $250+ (trade) · 15,000+ attendees
Top pick

Natural Products Expo West 2027

Anaheim Convention Center · $165+ (trade) · 65,000+ attendees
Top pick

MURTEC 2027 (Multi-Unit Restaurant Technology Conference)

Paris Las Vegas (verify) · $1,795+ · 2,500+ attendees

May 2026

NRA Show 2026 (National Restaurant Association Show) Restaurant · Foodservice · QSR · Equipment
Chicago, IL $150 Site →

June 2026

AWS Summit Los Angeles 2026 Cloud · AI · Infrastructure for hospitality
Los Angeles Free Site →
HITEC 2026 (Hospitality Industry Technology Exposition & Conference) Hotel tech · PMS · Guest experience · AI
San Antonio, TX $1,495+ Site →

August 2026

Los Angeles Food & Wine Festival 2026 Culinary · Chef community · Hospitality brand
Los Angeles $150 Site →
Pizza Tomorrow Summit 2026 (co-located with California Restaurant Show) Pizza operations · QSR · Delivery
Anaheim $80 Site →

September 2026

Dreamforce 2026 Agentforce · Commerce Cloud · Service Cloud
San Francisco $1,999+ Site →
FSTEC 2026 (Foodservice Technology Conference) Restaurant tech · AI in foodservice · POS · Digital ordering
Grapevine, TX $1,295+ Site →
MUFSO 2026 (Multi-Unit Foodservice Operators Conference) Multi-unit foodservice · QSR · Operations
Dallas, TX $1,495+ Site →

October 2026

The Lodging Conference 2026 Hotel investment · Development · Operations
Phoenix, AZ $2,495+ Site →
SF Tech Week 2026 (hospitality and commerce tracks) Hospitality tech · Commerce · Delivery startups
San Francisco Mostly free (per-event) Site →
CREATE: The US Foodservice Industry Event 2026 Foodservice · Distribution · Equipment
Las Vegas, NV $1,695+ Site →

November 2026

Restaurant Finance & Development Conference 2026 Franchise finance · Development · M&A
Las Vegas, NV $1,895+ Site →

January 2027

Winter FancyFaire 2027 Industry Day Specialty food sourcing · Buyer meetings
San Francisco Included with full s Site →
ALIS 2027 (Americas Lodging Investment Summit) Hotel investment · Lodging finance · M&A
Los Angeles $2,495+ Site →

March 2027

Bar & Restaurant Expo 2027 Bar · Restaurant operations · Hospitality tech
Las Vegas, NV $295+ Site →

April 2027

Restaurant Leadership Conference 2027 Restaurant leadership · Multi-unit operations · Strategy
Phoenix, AZ $2,995+ Site →

Frequently asked

Questions buyers actually ask about hospitality and foodservice events in California

What is the biggest hospitality and foodservice event in California in 2026?

The California Restaurant Show (Western Foodservice & Hospitality Expo) runs August 23 to 25, 2026 at the Anaheim Convention Center. It is the largest West Coast gathering of restaurant operators, foodservice technology buyers, and QSR leadership, and is co-located with the Pizza Tomorrow Summit.

Which California hospitality events should a multi-unit QSR operator attend in 2026 and 2027?

Multi-unit QSR operators should prioritize California Restaurant Show (Aug 2026, Anaheim), Pizza Tomorrow Summit (Aug 2026, Anaheim, co-located), ALIS (Jan 2027, Los Angeles) for lodging-adjacent partnerships, and Natural Products Expo West (Mar 2027, Anaheim) for menu ingredient trends. National shows California operators travel to include MURTEC (Mar 2027, Las Vegas), NRA Show (May 2026, Chicago), and Bar & Restaurant Expo (Mar 2027, Las Vegas).

When is Winter Fancy Food Show 2027 and why does it matter for California foodservice?

Winter FancyFaire 2027 (Winter Fancy Food Show) runs January 17 to 19, 2027 at the Moscone Center in San Francisco. It is the West Coast anchor for the specialty food industry: 1,400+ exhibitors and major buyers from Whole Foods, Erewhon, Gelson's, Draeger's, and the restaurant chefs who shape California foodservice menus.

What are the top national hospitality and foodservice events that California operators travel to?

California hospitality operators regularly travel to seven national events: NRA Show (May 2026, Chicago) for the flagship foodservice trade show, MURTEC (Mar 2027, Las Vegas) for restaurant technology, HITEC (Jun 2026, TBA) for hotel tech, FSTEC (Sep 2026, TBA) for foodservice tech, Bar & Restaurant Expo (Mar 2027, Las Vegas) for operations, The Lodging Conference (Oct 2026, Phoenix) for hotel investment, and Restaurant Leadership Conference (Apr 2027, Phoenix) for senior restaurant leadership.

Which California hospitality events focus on hotel operators and lodging investment?

ALIS (Americas Lodging Investment Summit) runs late January 2027 at JW Marriott LA Live in Los Angeles, the primary lodging investment gathering of the year. The Lodging Conference runs October 2026 in Phoenix and draws senior California hotel owners and developers. HITEC is the leading hotel technology trade show in June 2026 (location varies annually).

Are there any California foodservice events focused on specialty food and CPG brands?

Yes. Winter FancyFaire (Jan 17 to 19, 2027, San Francisco) is the West Coast specialty food anchor. Natural Products Expo West (March 2027, Anaheim) is the largest natural and organic products trade show in the world and draws 65,000+ attendees including California QSR and specialty grocery buyers shaping ingredient trends at restaurants and hotels.

What hospitality events should a restaurant technology vendor attend to reach California buyers?

The highest-density California restaurant tech buyer rooms are California Restaurant Show (Aug 2026, Anaheim), MURTEC (Mar 2027, Las Vegas, national but heavy CA operator attendance), FSTEC (Sep 2026, TBA), and SF Tech Week hospitality tracks (Oct 2026, San Francisco). Dreamforce (Sep 2026, San Francisco) also pulls enterprise hospitality buyers for Commerce Cloud and Service Cloud tracks.

How often is this California hospitality and foodservice events directory updated?

This directory is verified weekly by Robot.com editorial. Last verification: April 20, 2026. The window covers a rolling 12 months, currently April 2026 to April 2027. Events with TBA dates are flagged and re-checked against the organizer's official site each week.

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