Robot.com · California directory
DOOH & programmatic events in California, 2026–2027
The working directory for CMOs, Heads of Programmatic, and retail media leads. Updated weekly. Verified .
Dreamforce 2026
Moscone SF · $1,999+ · 40K attendees Top pickNVIDIA GTC 2027
San Jose Convention · $995+ · 25K attendees Top pickAdvertising Week LA
LA Convention · $1,495+ · 12K attendeesFull schedule
April 2026
May 2026
June 2026
July 2026
August 2026
Frequently asked
Questions buyers actually ask about DOOH events in California
What are the biggest DOOH conferences in California in 2026?
Dreamforce (Sep 15–18, Moscone SF) and Advertising Week LA (Oct 6–9, LA Convention Center) are the two marquee events for DOOH and programmatic buyers on the west coast, followed by NVIDIA GTC 2027 (Mar 16–19, San Jose) for measurement and attribution tracks.
When is Advertising Week LA 2026?
October 6–9, 2026 at the LA Convention Center. Early-bird passes start at $1,495. DOOH and retail media tracks have dominated the agenda three years running.
What is Programmatic IO LA and who should attend?
AdExchanger's Programmatic IO LA runs June 18, 2026 in Los Angeles. It is the practitioner-focused conference for programmatic buyers, DSPs, SSPs, and retail media networks. Heads of programmatic and performance directors are the core audience.
Are there free DOOH events in California this year?
Yes. Place Exchange Roundtable SF (July 21, 2026) is free for qualified buyers. Vistar Media Partner Summit (June 3, 2026) is invite-only at no cost for partners. Most other events require paid registration.
Which California events focus on retail media?
AdExchanger Programmatic IO LA (June 18), Retail Media Summit West (Aug 12, San Diego), and the retail media track at Advertising Week LA (Oct 6–9) are the three that retail media leads consistently prioritize.
How is this directory maintained?
Updated weekly by Robot.com's communications team. Each event is verified against the official site before inclusion. Last verified: . Submit additions or corrections to ng@robot.com.
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