3 Things to Know
Before Your First
Warehouse Robot
What we learned deploying robots in environments
where mistakes are unacceptable
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The Hard Questions
You Don't Buy Robots, You Rent Outcomes
Why ownership thinking is costing you months you don't have and how pay-per-pick changes everything.
Automate Before You Need To
The companies waiting for "the right time" are already behind. What the winners know about handling seasonal spikes without scrambling for temp workers.
80% People, 20% Technology
Your team won't resist better work. Why robots eliminate tasks people hate and turn manual labor into skilled operator roles.
Your Hosts
Saman Farid
CEO & Founder, Formic
Operates an independent RaaS fleet in the U.S. Co-founder of the New American Industrial Alliance.
J. Kim Fennell
Chief Business Officer, Robot.com
Former Uber Head of Business Development. Drives strategic partnerships and revenue growth at Robot.com.
See what robot automation actually looks like.
No staged demos. No marketing footage. This is what robots do when no one's watching—and why that matters for your operation.