Case study
Charles Schwab
4.2M
impressions
The world will be watching the game. Make sure they see you.
R-ads puts branded robots, scooters, and e-bikes at eye level — in the fan zones, the transit corridors, the bars, the streets where the energy of the tournament actually lives.
Talk to our team
If you're a consumer brand and your customer watches soccer, this is worth 15 minutes. We come back within 24 hours with a plan.
It stops people.
A branded robot moving through a crowd is novel. People look, they photograph it, they post it. Your brand gets attention you didn't have to buy a media placement for — earned reach on top of the paid run.
It puts product in their hands.
The robots are built for sampling. Scan-to-open, product delivered directly to the consumer, no street team required. We ran 500+ samples per minute for Liquid I.V. in Times Square — the tournament window is a bigger opportunity.
The placement stack
Not a billboard. Not a banner ad.
A moving, physical presence at eye level. Branded delivery robots, wrapped vehicles, a Bird scooter swarm, and branded e-bikes — running every fan corridor. No other media partner can put this stack together, and it only runs once, for the tournament window.
Delivery robots
Sidewalk-level autonomous robots running fan corridors. Wrap design, scan-to-open, real-time impression data.
Branded e-bikes
Pedal-assist e-bikes wrapped in your creative, running the same fan corridors as the swarm.
Scooter swarm
A coordinated fleet across eight host cities, every scooter wrapped in your brand creative.
Wrapped vehicles
Full-side brand wraps on partner vehicles running host-city corridors.
Case study
Liquid I.V.
203K+
impressions
500+
samples per minute
Quick answers
What cities are covered?
All 11 US host cities with delivery robots. Eight of those cities also include the Bird scooter and e-bike layer for higher-density fan corridors.
What inventory is available?
Three placement types: R-Kiwi delivery robots (wrap plus scan-to-open mechanics), Bird branded e-bikes, and a Bird scooter swarm. Run as awareness, sampling, or both.
What is a scooter swarm?
A coordinated Bird scooter fleet across eight host cities, each scooter wrapped in your brand creative. Riders see and ride your brand to and from every fan corridor, and parked scooters double as static placements between trips.
What is a branded e-bike?
Bird's pedal-assist e-bikes, wrapped with your creative. They run the same fan corridors and host-city routes as the scooter swarm, a higher-utility, longer-trip companion to the robot fleet.
What commitments need to be made?
One sponsor per host city, cities are filling fast and first commitments close this month. You ship the brief; we handle strategy, creative, wrap design, deployment, and reporting end-to-end.