Dreamforce 2026
The largest enterprise tech gathering of the year in San Francisco. Agentforce 360 anchors the keynote, autonomous AI agents take the main stage, and 40,000+ enterprise buyers fill Moscone.
Presented by
Tuesday, September 15 – Thursday, September 17, 2026
3-day conference · digital access via Salesforce+
Moscone Center
747 Howard St, San Francisco, CA 94103 · plus SoMa satellite events
40,000+ in-person · 200,000+ online
CIOs · service ops · commerce leaders · enterprise IT
About this event
Where the enterprise AI buyer lives for 3 days
Dreamforce is the largest enterprise technology gathering of the year in San Francisco. 40,000+ in-person attendees across enterprise IT, sales ops, service ops, marketing ops, and the partner ecosystem around Salesforce — plus 200,000+ joining online via Salesforce+.
Since 2024, the event has reframed itself around Agentforce. The 2026 keynote centers on Agentforce 360, with autonomous agents for customer service, commerce, and enterprise workflows on the main stage.
The audience is not primarily AI engineers. It is the enterprise buyer: heads of customer experience, CIOs, chief digital officers, and the VPs who sign software contracts. This is the room where AI procurement happens.
Why it matters for Robot.com
Three reasons this is an anchor event
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Agentforce sets the enterprise AI narrative
Whether enterprise prospects think of "AI" as agents running workflows, or as something more specialized, is shaped here. Understanding that framing directly shapes how Robot.com positions R-kiwi, R-cargo, and REMI to enterprise buyers.
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Service and commerce buyers attend
QSR operators, retailers, and logistics teams who would deploy R-kiwi are in the room for Commerce Cloud and Service Cloud tracks. A single meeting with a commerce leader at Dreamforce often outproduces a week of cold outreach.
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The AI agent tooling stack is demoed here
Agentforce integrations, MuleSoft AI orchestration, and Data Cloud for AI are all relevant architectural references for teams building agent-backed operator experiences.
How to work the show
A playbook for 3 days at Moscone
- Book customer meetings 2–3 weeks ahead. Dreamforce calendars fill fast and the on-site rate drops to zero by Tuesday morning.
- Attend the Commerce and Service keynotes. Most relevant for Robot.com's restaurant and retail partnerships.
- Skip the main party circuit for a targeted operator dinner. 15 restaurant and retail operators at a private dinner outproduce the official after-parties.
- Treat the expo floor as fieldwork. The enterprise AI vendor landscape shifts every year. An hour walking the floor keeps Robot.com's positioning current.
Robot.com fit
Where this event maps to the product family
Direct fit
Agentforce-powered customer service for R-kiwi restaurant partners. Commerce Cloud integrations for R-ads.
Adjacent fit
Enterprise AI narrative positioning for the Robot.com product family. The framing that buyers walk away with sets the tone for Q4 enterprise conversations.